Michelin Supports First Responders With Driving America’s Safety Initiative

Wednesday, 11 October 2006

New fire safety series to launch during Fire Prevention Week

Local fire/EMS departments can win new tires for emergency service vehicles

Michelin launched the Driving America’s Safety program as part of the tire company’s continued commitment to social and corporate responsibility. In addition to supplying drivers with road safety tips, the program provides people the opportunity to thank local firefighters and EMS personnel by nominating them to receive a donation of a full set of new tires for an emergency services vehicle – from ambulances and fire engines to small rescue trucks and sport utility vehicles.

Fire departments and EMS squads across the country continually face financial restraints and maintenance issues. Michelin’s Driving America’s Safety program enables citizens to play a role in ensuring the vehicles for their community’s first responders are outfitted in the safest and most reliable tires. Visit the Michelin website at www.michelinman.com to obtain information on how to nominate a local firefighter or EMT to be chosen as one of 25 who will receive a new set of Michelin tires for their department.

"For many of us, general safety measures like police and fire departments, as well as good tires and seat belts, provide us with peace of mind," said Parmeet Grover, Michelin brand director, Michelin Americas Small Tires. "We’re encouraging drivers to take a few extra minutes to think about their safety on the roads and at home. Everyone can take simple steps, including supporting the local heroes who protect their families – firefighters and EMTs."

Communities can nominate their local heroes by developing a minimum 300-word essay describing why a local firefighter or EMT should receive one set of Michelin tires for an emergency response vehicle. Nominations will be evaluated on a 100-point scale using selected criteria, including:

  • Financial need of the EMS squad or fire department

  • Compelling stories on the impact the firefighter or EMT has on the community

  • Type of apparatus the department uses

Completed nominations can be sent to Michelin via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or via the U.S. Postal Service:

Michelin’s Driving America’s Safety Program
c/o Cohn & Wolfe
292 Madison Avenue, 8th Floor
New York, N.Y. 10017

All nominations must be postmarked by Oct. 31, 2006, and received by Nov. 10, 2006. Additional information can be found at www.michelinman.com.

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