Massachusetts Uses 1-800-FIRE-LINE as Main Component of Recruitment Campaign

Wednesday, 22 April 2009

In late March, the Massachusetts Call/Volunteer Firefighters’ Association (MCVFA) launched an expansive recruitment campaign that utilizes 1-800-FIRE-LINE to attract prospective emergency and non-emergency volunteers to their local fire and emergency service departments. MCVFA is publicizing the toll-free number through several media outlets, including radio and television, in select markets. The recruitment campaign is partially funded through a Staffing for Adequate Fire and Emergency Response (SAFER) grant, which is a program of the Department of Homeland Security’s Federal Emergency Management Agency (FEMA).

1-800-FIRE-LINE provides one toll-free number for people to call that want to become involved in the fire service but don’t know where to start. Only a month into the MCVFA campaign, the results already prove that marketing 1-800-FIRE-LINE is a beneficial recruitment tool for fire and emergency service departments. The success in Massachusetts can be repeated in your state. Marketing 1-800-FIRE-LINE can increase the number of potential first responder and Fire Corps volunteers that call to learn more.
Fire Corps provides ready-to-use marketing materials that you can implement in your state or community. Visit to learn more and to access these resources. Questions can also be directed to Kari Wood at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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