Why is Marketing Important?

• Marketing generates awareness. Word-of-mouth advertising can be extremely important when developing a publicity campaign. Recent surveys suggest that 90 percent of consumers trust word-of-mouth suggestions.
• 88 percent of people are likely to pass information about services and products to friends, and 87 percent will pass information to family. These numbers speak to the effectiveness of word-of-mouth campaigns. When people believe in a product or service they will promote and support that product or service.
• Marketing a service through radio and television allows consumers to visualize scenarios which seem more real and applicable to their lives.
• Marketing creates brand awareness. If marketed effectively, 1-800-FIRE-LINE can become synonymous with volunteering in the emergency services. Marketing will also increase awareness of your organization, and departments will realize your organization’s commitment to retention and recruitment efforts in your state.
  

• Operating Resources
• Marketing Resources
  • Why is Marketing Important?
  • Organization and Media Contacts
  • Public Service Announcements
  • Flyers
  • Web Site Banners
  • Marketing Tips & Techniques
  • Example Campaigns