Example Campaign: IVFESA

The Idaho Volunteer Fire & Emergency Services Association (IVFESA) launched an integrated marketing campaign to reverse the declining trend of volunteer emergency responder involvement in Idaho. Materials encourage the public to call 1-800-FIRE-LINE to become a volunteer firefighter or EMS provider. The campaign consists of three television public service announcements, local newspaper advertisements, new IdahoFireline.org web site, full-size color recruiting posters, online banner advertisements, and training events. Campaign materials, including the video public service announcements, were created with funds the IVFESA received through a Staffing for Adequate Fire and Emergency Response (SAFER) Grant. View the three video public service announcements.